Tómas Guðmundsson
Product & SaaS Growth Consultant
Helping companies with product leadership, go-to-market strategies, and succesfully close more deals.
About
I’m a product leader with a strong engineering background and 10+ years in SaaS and enterprise software. I’ve led cross‑functional teams, launched new products in partnership with global brands like PayPal, and built sales enablement processes that have driven measurable revenue growth. Having worked with startups, scale‑ups, and enterprises across travel tech, hospitality, fisheries, and media, I bridge business strategy and engineering delivery so products don’t just ship — they succeed in the market.
Quick Facts
- +30% product adoption via targeted delivery
- €1M+ new ARR enabled (Kaptio Pay × PayPal)
- Trusted enterprise demo specialist
- Led redevelopment of enterprise platform
Core Consultancy Offerings
Product Leadership & Strategy
- Define/refine product vision and roadmaps
- Align cross‑functional teams for impact
- Install pragmatic agile product practices
Go‑to‑Market Acceleration
- PMF and positioning assessments
- Launch strategies that align GTM functions
- Onboarding & adoption optimization
Pre‑Sales Enablement & Discovery
- Repeatable demo playbooks
- Technical discovery frameworks
- Sales team training/coaching
Who I Work With
- B2B SaaS companies refining strategy or adoption
- Sales & pre‑sales teams improving credibility & win rate
- Founders & execs sharpening GTM execution
Engagement Models
- Advisory Retainer — ongoing strategic support
- Project‑Based — fixed‑scope initiatives
- Interim Leadership — step‑in product/presales lead
Ready to accelerate product momentum?
Let’s discuss your goals and map a focused path to impact in weeks, not quarters.